The QuickTime Revolution

quicktime old logo

“QuickTime was one of the fundamental technologies that formed part of the videoblogging practice. Apart from a very small number of users who relied on Windows Media Player, the majority of the independent videobloggers I interviewed relied on QuickTime (both the application and the codec) in some way through their videoblogging practice. As Cubitt argues, ‘there is no internet without the standardisation of internet protocols; and there is no exchange of moving pictures without standardisation of the codecs on which the various proprietary players can function’. I highlight QuickTime because it was such an important codec for the videobloggers to know and understand, and because, as it turns out, the development-cycle of QuickTime was significant to the videobloggers. QuickTime was also the first consumer-based video handler that actually worked, both as video support and as a shared platform amongst a large group of users. Manovich argues that the ‘introduction of QuickTime in 1991 can be compared to the introduction of the Kinetoscope in 1892: Both were used to present short loops, both featured images approximately two by three inches in size, both called for private viewing rather than collective exhibition.’”

Trine Bjørkmann Berry, Videoblogging Before YouTube p.54-55