“QuickTime was one of the fundamental technologies that formed part of the videoblogging practice. Apart from a very small number of users who relied on Windows Media Player, the majority of the independent videobloggers I interviewed relied on QuickTime (both the application and the codec) in some way through their videoblogging practice. As Cubitt argues, ‘there is no internet without the standardisation of internet protocols; and there is no exchange of moving pictures without standardisation of the codecs on which the various proprietary players can function’. I highlight QuickTime because it was such an important codec for the videobloggers to know and understand, and because, as it turns out, the development-cycle of QuickTime was significant to the videobloggers. QuickTime was also the first consumer-based video handler that actually worked, both as video support and as a shared platform amongst a large group of users. Manovich argues that the ‘introduction of QuickTime in 1991 can be compared to the introduction of the Kinetoscope in 1892: Both were used to present short loops, both featured images approximately two by three inches in size, both called for private viewing rather than collective exhibition.’”
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