Paradox Bullets

Paradox Bullets directed by Van Neistat
Narrated by Werner Herzog
Story and Screenplay by Tom Sachs and Van Neistat
Art Director Tom Sachs
Starring Ed Ruscha (also credited as Location Scout)

Do the easy thing first
Do the hard thing first
Patience is a virtue
Patience is a curse
Never Freak out
The Virtues of a Freakout
Irrational Thoughts Must Be Followed Absolutely and Logically (adapted from ‘Sentences on Conceptual Art’ by Sol Lewitt)

Paradox Bullets - Van Neistat, Tom Sachs
Paradox Bullets – Van Neistat, Tom Sachs

According to an article in Wallpaper the film is associated with a new design of trainers artist Tom Sachs created for Nike called ‘Nike Mars Yard Overshoe’ (not the ones Ed Ruscha is wearing in the film). Although it’s interesting to note that Nike are not mentioned in the 5 minutes of end credits. The project appears to be a confluence of two of Sachs’ long standing interests – space and consumer culture, and continues his collaboration with filmmaker Van Neistat.